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Brand Strategy
– SWB
– World Wellness Project
– The Auto Club Golf Championship
– BMW
– NIBA Conference
A product can be easily copied by other players in a market, but a brand will always be unique.

Solution in action
SWB
For over 15 years, SWB inspired informed and connected professional women. The internationally renowned annual SWB Conference was Australia’s premier professional women’s event. SWB covered the issues that impact women professionally and personally on their path to career success and personal fulfilment. The latest trends in business, economic and global trends that inform the work you do, the latest in leadership thinking, or pure inspiration and personal development strategies that help you thrive was all at SWB.
Brand & Marketing Direction across all marketing and event implementation by Nathan Hocking Event Founded and Produced by Taren Hocking



Healing the world
WWP
Supported by Victoria Tourism, The World Wellness Project was the first major Australian summit dedicated to capturing the potential of Wellness in Business and Tourism for the future. Global sustainability leader Mike Reynolds, Happiness Guru & best-selling Author Marci Shimoff and Academy Award-winning Star and Wellness Guru Mariel Hemingway were just some of the wellness leaders gathering for the 2011 WWP Global Summit, which brought together over 40 speakers and industry experts from around the world. Industry and consumer attendees were informed and inspired by the emergent leaders creating wellness in all endeavours, increasing quality of life and business productivity while preserving the planet.
Brand & Logo Design by Nathan Hocking
Art Direction across all marketing and event implementation by Nathan Hocking Event Direction and Production by Taren Hocking
Branding makes your business memorable



National Sponsorship
ACGC
The Auto Club Golf Championship (ACGC) was spearheaded by RACV and developed in conjunction with RACV, NRMA, RACQ, RAA, RAC, RACT, AANT and AANZ. It was the largest Amateur Golf Pairs Championship in Australia and New Zealand. With over 90 qualifying rounds. The Auto Club Golf Championship (ACGC) was spearheaded by RACV and developed in conjunction with RACV, NRMA, RACQ, RAA, RAC, RACT, AANT and AANZ. It was the largest Amateur Golf Pairs Championship in Australia and New Zealand. With over 90 qualifying rounds each year across regional centres and capital cities, the event was an incredible undertaking uniting the major Auto Club organisations through one major community engagement initiative. The winning pair from each Regional Event advanced to the National Final held at the RACV Royal Pines Resort on the Gold Coast, each winning a fully covered trip to the Gold Coast to compete in the Final event and all associated celebrations. Qualifying rounds each year across regional centres and capital cities, the event was an incredible undertaking uniting the major Auto Club organisations through one major community engagement initiative. The winning pair from each Regional Event advanced to the National Final held at the RACV Royal Pines Resort on the Gold Coast, each winning a fully covered trip to the Gold Coast to compete in the Final event and all associated celebrations.
Brand & Logo Design by Nathan Hocking
Art Direction across all marketing and event implementation by Nathan Hocking Brand Partnerships Creative production by Nathan Hocking Event Direction and Production by Taren Hocking




Corporate Events
BMW
The BMW Golf Cup has existed for more than 22 years and has grown into the world’s largest and most prestigious amateur golf tournament. In Australia alone, nearly 4,000 players participated in the Australian qualifying rounds, and worldwide over 100,000 golfers took up the BMW Golf Cup challenge each year.
Brand Partnerships Creative production by Nathan Hocking Event Direction and Production by Taren Hocking



National Branding
NIBA
Art Direction across all marketing and event implementation by Nathan Hocking Brand Partnerships. Creative production by Nathan Hocking
Event Direction and Production by Taren Hocking



Since 1982 NIBA has been a driving force for change in the Australian insurance broking industry.